For green industry professionals, a compelling portfolio landscaping is essential. An impressive portfolio landscaping builds your credibility, it displays its professionalism and gives a sneak peek at your business landscape is all about.
So, what green industry pros include as part of their portfolio landscaping? photography is most obvious response, and is certainly important, but don't overlook other elements that should be included in your wallet.
Here are the 8 essential elements of a compelling portfolio: landscaping
1. photography
Images of his work landscaping are the most important aspect of your wallet.Because of this, don't forget to follow some basic guidelines. First, organize your photos in a logical way. You can organize your pictures by the project ("Smith Residence" for example) or by type of project ("Patios" for example). Also arrange your photos into a logical sequence, and include "before" pictures and images taken during the construction of a landscaping project. This variety of images gives a greater context Viewer.
Use only your absolute best images in your photo portfolio landscaping. An extraordinary offers more impact than a dozen images mediocre. Go for quality over quantity. Don't forget to include a variety of images, including photographs of hardscape, Garden ornament elements and detail shots of flooring patterns, iron work and combinations of plants.Including pictures from different times of the year, as well as night images make for an even more attractive landscaping.
2. Landscape plans and drawings
People like to look beautiful designs.So be sure to include images of their plans of landscape landscaping on your portfolio.As mentioned above, include pictures of just your absolute best work and perspective drawings. Include lifting plan-view enlargements and even sketches. Include any drawings you think best will show their talents.
3. Testimonials
Includes testimonials from customers, as well as other professionals who have worked with. If people are saying great things about you and your business landscape, you'll want to include this in your landscaping portfolio.If you have received thanks cards, notes or emails with comments bright, copy them and add them to your portfolio. including letters and original as part of your presentation is much more powerful than just showing Comments in writing.
4. special features
If you or your business landscape has been featured in a newspaper or magazine make sure play it and include it in your wallet. similar to testimonials, such claims of third parties give you instant credibility in the eyes of your potential customers.
5. Written published
Many green industry professionals write articles and columns for magazines and local newspapers.If you're part of this crowd, be sure to include reprints in your wallet landscaping. If you wrote for green industry publications, also include it in your wallet.Your prospects won't read the article, but consider you to be an expert in your field because of the authority and credibility that comes with writing for publications.
6. community involvement
If you and your business landscape are active in your community, include these details in your wallet. include press clippings, photographs and even testimonials of leaders of the organization. If you contribute to charitable organizations and community groups-prospects know about your goodwill.
7. Recognition of
Include all awards that earned its landscaping company in your portfolio you can also include important certifications you have earned and other contributors.
8. affiliations
Listing of their affiliation in their portfolio landscaping lends credibility to your business landscape Include affiliations with local organizations such as the Chamber of Commerce and civic groups as Club of León. also include industry associations the landscape that is actively involved with at the local, State and national levels.
A compelling portfolio landscaping is essential for the green industry companies. A impressive portfolio builds your credibility, it displays its professionalism and gives a sneak peek at your business landscape is all about is one of the many keys in market effectively landscape products and services.
When you create or update your portfolio Landscaping, consider these 10 essential elements.
Chris Heiler is the creator and editor of landscapeleadership.com and a green industry marketing expert, speaker and writer. Visit our online community of passionate green industry professionals for more marketing strategies, tips and tools on landscapeleadership.com
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